Really like the size. I bought this as a cooler solution for when I travel. The Ice Mule rolls up really tightly and can easily be packed into a carry on suitcase. 

The straps a bit heavy if you load it up with a ton of drinks and ice but overall it’s a great product and I’m really glad I purchased it.

Most importantly, the cooler keeps items really cold and holds ice for an entire beach day with ease.