This mattress is a little firmer than plush but not quite medium.  I think sleeping on this mattress for a few weeks it may feel more like a plush mattress.  Over all the cover was very nice looking, felt nice and well made.  I am a previous owner of a MUCH more expensive memory mattress and I thought the feel of this was much better.  I wish I tried this before spending so much on the other mattress.  It came packaged nicely and fully expand to almost full size of the delivered mattress immediately.  I did not experience any odor that many foam mattress have.  I definitely would recommend their mattress.