I absolutely love this feeder.  It is well made and looks just like the pictures. 

Assembly is easy.  Just screw on the legs, stick the felt circles on the bottom of the legs to prevent scratches to floors, and attach 4 rubber bumpers to each dish holder to keep the dish from spinning.  

I have a lab and purchased the small feeder because he eats smaller amounts of food twice a day.  I wish I purchased the bigger feeder as the water bowl is small for a lab size dog.  

There is a raised sticker on the upper left hand side that says Iconic Pet.  The sticker does not appear to be removable.