I was pretty disappointed that the image of the stove was shown on the box left outside.  So much for surprising my husband with this as a xmas gift.  Also people might want to steal it if they know what is inside.   Seriously?!  Otherwise the stove is pretty nice for the price.  My husband does like it.  It was easy to set up.  I would say the only thing I would want to change other than the packaging is the colors of the flame and embers.  It is very yellowish and not at all natural looking.  We have one at work that has much better colors that is more convincing.  Should be more orange.