Color is always hard to translate from pictures to real life.  It's a bit of a lighter blue from one angle, and a deep navy from another. It also changes depending on the way the rug is brushed so there can be a lot of variation w/ vacuum streaks and walking on it. All that said, it gives it really great character and really brightens up the room! It did arrive with a chemical smell but it's less each day so I'm not worried. Overall, a keeper!