Very, very plush and lovely rug! Even over a hard wood floor. I love wool, cotton, jute and other natural materials for rugs, but wool just sheds endlessly and that gets tiresome, so when we started thinking about a white shag rug in our home, I knew we'd probably prefer synthetic, i.e., non-shedding. This rug got fantastic reviews and the warehouse sale made the purchase a cost-effective no-brainer. I love how it's so cushy when you step or sit on it, but can reach down with your fingers and feel the bumpy knots. It took no time at all to lie flat after unfurling. One thing, though: it does have that synthetic "new carpet" smell. We don't mind because it's a smell from childhood, but if you're averse to that sort of thing, be aware. We just got it yesterday, so know it will fade. I expect this rug to be long-wearing, but we are empty-nesters with no little kids and a super chill 11-year-old pit mix.