My decor/interior style is very modern farmhouse, with heavier emphasis on the modern. However, I truly needed a cozy rug that would warm up my living room without taking away from the edginess of the rest of the room. This laid flat immediately and had zero pulls/deformities. It had a slight smell, like that of a woven basket, but it went away overnight. 

Long story short, if you need a neutral rug that is soft while maintaining that jute style, this is your rug.