Love this rug right out of the box, but little lint and dirt gets deep down in the fur and is hard to get out. I recommend vacuuming it. I tumbled it in the dryer on a delicate setting and it seemed to freshen it up. A few weeks later, I decided to machine wash and let it air dry. Once dry, I had to brush it out...it shed...a lot during that process. Now that it's super clean and fresh, I'm putting it in storage for a while until I decide that the maintenance is worth it.