Great rug! It is actually white color, not like other off white, creamy looking.  I was looking for white shag rug, and this one is exactly what I got! I have white curtains in our bedroom and this rug matches so good! I received so many compliments from our guests! We had one little issue when we received our rug, it was damaged, so I sent a message to a customer service to be able to exchange it but didn't want to pay for the shipping cost since it's not our fault it was damaged. Customer service was great! They sent us another one in two weeks in great condition and this one they told us to throw away or donate to someone!