I've owned other bath pillows in the past and this one is by far nicer than any of the ones I've ever owned! I love how it conforms to my neck when I lay back and I can position it just perfectly when I want to just lay back and soak in my tub. The suction cups help hold it in place and it stays put when I get out of the tub. It's easy to remove too when I need to clean or what not. Now I just need a larger tub so I can really lay all the way out!