I was a bit skeptical about these pillows at first because they come pretty flat and I’ve never had a memory foam pillow, but I absolutely love these pillows. You have to fluff them when you first get them but they definitely fluff up and are soo comfortable once fluffed and laid one. So far it seems like they bounce back and give great support that’s not too firm at night while sleeping. They also aren’t a hot pillow for someone who occasionally gets really warm at night. I may need to buy a few more just so I have them for future!