Because I have a lot of bright white in the room (fireplace and a white panel feature wall), I was very concerned about how “ivory” this would be.  It is flecked with gray, which just made the background look light and not ivory. It worked fine next to the white.  I would consider this more of an “off white” than a true ivory.   It looked exactly as I was expecting and I really like it.   It is not real plush or thick but still soft to the feet.