Most of the photos on the site are overexposed, making the colors look different. The overall affect of the rug is darker than the pictures would lead you to believe. However, the pattern is great, and I actually prefer the way it looks in person than in the overexposed photos here. It's rich and vibrant, and the pattern is just wonderful. You will need a nice rug pad with it to give it some softness and hold it in place. The description calls it boho-chic, and that seems apt to me. It gives a bit of boho flair and fun but still goes well with the mid-century modern look I initially started going for.