Love the look of this rug! Read the reviews prior to purchasing and everyone had me sold. I knew going into it, a jute rug with dogs can be a  bit of a risk but for $130 it was worth it. I've had the rug for about 2 weeks now and the first few days there were so many pulls I was about to roll it up and send it back! I trimmed up the pulls and performed some surgery on it and things seem to be holding together.  I searched high and low for a rug like this and for the price I can replace this 2 or 3 times before finding anything comparable! It's a great mix between rustic, modern and blends well with a variety of decor. 
I believe this is the same rug Joanna Gains *Fixer Upper* has in her living room!