One of the focal points of our home has always been our custom corner fireplace, but having two toddlers running about does not allow for the ambiance of genuine flames-obviously! Our only option was an electric fireplace, but we didn't want the 'cheesy' flames that typically come with these inserts.  
In all honesty, we are all taken aback by the realistic flames, which quite often startle us until the reality that the unit is electric! We're very curious to know how these flames look so real! The only pitfall of this unit is the logs, which are some type of Styrofoam. If these logs were made of cedar or some type of wood, this unit would be perfect, which is why I gave 4 stars and not 5. The only other factor that lowered the score of this product for me was that the flames are not bright enough, but this is obviously my finickiness peeking through! (smile)