Overall a very nice fireplace. We needed something for a finished basement space. We have a very large finished basement room, over 600 sf. We needed something to add a little extra heat, this does that. I would not use it as a primary source of heat, but does a good job as a supplemental heat. 
In terms of looks, it is overall very nice. Up close it is obvious that the 'stone' is plastic. From a short distance away it looks fine. Perfect for a basement room but I would not place it in a  more formal/finished room.
We did look around a lot for a fireplace that would do the job for a large space. This is a VERY good deal for a functional electric fireplace! No regrets.