Perfect, fluffy and soft. Here's a tip for all the color confusion... how your eyes process color is dependent on the space the color is in - white reflects the most light, so white balance determines how the other colors look to you. If you have a dark room, dark furniture and no natural light, the rug will appear more yellow in tone as it is reflecting the darker tones. If you have natural light, floors and open space, it will appear true ivory. If you need to "brighten" a dark room, go for a white rug. This is a TRUE ivory colored rug if your room has natural light filling it.