This rug is super soft and arrived so quickly! The rug absorbs some of the light in my room and because my light has a yellowish tint, the rug looks more ivory than white. I'm going to try changing my bulbs to make it look more white. The "natural" color I ordered didn't match the picture on the website (which showed gray stripes) but is actually brown. it still worked for my room so i'm keeping it but just be aware of the coloring.