Purchased this based on the cooling features and the glowing reviews for Casper in general. On a positive note, it does not smell, which is great. However, what I dislike is that I don't find it any cooler than any other pillow I have (foam or fiber fill) and it requires dry cleaning. I also don't find that this pillow gives much support for a side-sleeper, like me. It's a very soft pillow and very "squishy." Not impressed at all.