This mixer is going to replace my old vintage hand mixer that my mother gave to me.  I got the baby blue color and it gives me a vintage vibe but it is so much powerful than my old mixer.  I love the "flex edge" beaters that prevent my mixing bowls from getting scratched not to mention that horrible noise that comes with just metal beaters.  Overall, the mixer has a quality, sturdy feel.  My wife just got finished using it to make several batches of holiday cookies and she said that it had no problem with the thick dough.  It does have variable speeds, too.  I'm highly satisfied with this mixer and am certain I will get many years of work out of it.