I don't see how this coffee maker has a "refined brewing process."  It brews just like every other standard coffee maker out there.  No pre-soak allowing the coffee to “bloom.”  No stops during brewing to improve the soak time of the coffee and avoid over-watering.  No special settings for anything other than brew strength.  I don’t get it.  What’s so special about this coffee makers above all others?  From what I can tell, they just throw out a bunch of marketing words to con you into buying a coffee maker that does what others can do at less than half the price.  Oh, it brews 14 cups instead of 12 cups if that’s your thing.  I’m not impressed with this coffee maker at all.  It brews a basic cup of coffee, that’s it.