Remember how products were made heavy duty back in the day and made to last a lifetime. That’s how I feel about my kitchen aid products. My kitchen aid stand mixer is of professional quality, same goes with my new cordless immersion blender. It just feels great to use , I’ve used it , the chopper accessories and the whisk and I’m just amazed how solid it feels. (Not like a cheap knockoff I was given as a Christmas gift that fell apart in a month) I look forward to expanding my Kitchen Aid products because I can tell they care about the quality and service they provide.