I previously owned a loofa bath mat and loved it.  This new one should not be described as a loofa mat.  It is actually some form of rubber.  The bigger issue is that the suction cups to hang up and dry the mat are absolutely useless.  The end ones on the top and bottom don't adhere at all.  I never had that problem with my previous mat.  These suction cups must really be cheap!  I have never written a review before but this poor quality mat prompted me to do so.