Hard as a rock! I've never woken up sore before, this bed is pretty terrible, hah. I took of a photo of me "white knuckling" to get the same effect of pressing into the "plush" bed as the model is doing in the photos effortlessly. It takes a bit more pressure IRL. This is definitely one of those beds that you can set a glass of wine down next to you and sit, it's basically like sitting on the floor - good for a wine table not for sleep though. Also, they have some false advertising here, they don't let you buy a more expensive mattress and pay the difference, FYI. Jealous of anyone that said this mattress worked for them.