It's well designed and easy to use / put together.  I like the fact that they went with a battery operated model instead of forcing people to have to find a GFI outloet in their bathroom (or to have one installed).  My only suggestion for improvement is to include the batteries with the feeder, as it's annoying to get a product and then have to go buy parts for it (batteries).

This is a product that I would recommend to people.