Everyone around me knows I like coffee. But not just coffee, I'm particular about having GOOD coffee. So, I work and work to try to find the best value for good coffee. I think that I have done that here. It's KitchenAid, so you know that you are getting something that is well built and won't break easily, but this also makes great cold brew. I really like that I can make a lot at a time (well over 10 large cups of cold brew the way I drink it) at a time and it fits in my fridge right next to the milk. I highly recommend this for its ease of use, quality of product, and taste of coffee.