We ordered the largest size of this rug and it was way pinker than we would have liked.  I think its because of the stretching that happens when you order a larger size. We didnt want to deal with the hassle of returning a large item and the color has since grown on us. Also for the price, we feel fine replacing it in a year or 2, which is usually how long rugs last with the pets and kids.  The rug is very soft even though it low-pile and great quality.