Love this rug! True to color. Beautiful & good quality. Some light shedding but nothing crazy (and I have owned some crazy shedding rugs that had to be returned!) I did / do vacuum it with a good vacuum that picks up a lot of fluff each time, but the fluff doesn't really seem to leave the rug on its own. Others have also mentioned a weird smell but this rug didn't have any smell. Overall exactly what I had hoped for.