I love this rug and so do our pets. We were worried it would fade or just look bad due to our  black dog and long haired grey cat but we just run the vacuum a few times a week and then it looks good as the day we bought it and we have had it about half a year now. It is in a high traffic area especially now that I have to work from my living room, and again it stands up well to the key hair and any spills(though we also clean them the instant they happen)