This rug is a true black. The chenille is a soft thick texture that feels great under foot. I purchased this rug for my bedside. It is a great length and stretches the bedside without being to long. The back of the rug has a slight rubber backing to keep the rug from siding it does a great job. The only downfall to this rug is that you can not vacuum it. If I could vacuum it I would give it 5 stars.