Plush and the perfect thickness. I'm 5'9 so I wish this towel came in a 72" version. On a chaise lounge I find I need two, which at this price point was doable. I bought two in navy and two of the green. They haven't faded, the edges haven't frayed (like other beach towels I bought around the same time), and the colored stripes didn't bleed into the white stripes.