This was such a great pillow for a couple months, helped my neck and back pain. Now, it is flattened out and is not as good as it originally was. I have tried fluffing it back, every night I try and reshape it, but it just flattens back out. Wish it would've kept shape and stayed comfortable. I really thought this was the end to my excessive pillow shopping, but I guess I am back to it :-(.