While advertised to remove cleanly and damage free, in tiny print on back of package it says 3M will not be responsible for any damage arising from this product whether direct, indirect, special, incidental or consequential.  My beautiful dining room now looks terrible.  I used the hook to hold a 1 lb wreath over the holidays.  I pulled the rubber thing out, but this still happened.  I'm guessing the top part of the tape must have become permanently glued to the wall.  All instructions were followed.