I'm a licensed stylist of 11 plus years. In my years of experience finding a favorite blow-dryer being picky is definitely something that is common. This blow dryer has some definite power which is really nice. Noise wise it's amazing . It's extremely quiet for a blow dryer which is so cool. My main complaint for this blow dryer as a stylist is the fact that it's rather heavy. Styling others hair all day long would be rather tiresome on my arm for use. As for at home, it works but round brushing my longer length hair with something so heavy is kind of difficult I must say. The diffusing factor with the power though is a game changer! It cut my blow dry time about a quarter of what it usually does going the diffuser route. Looks sleek. Works well, and would be great for at home use. Salon daily use not so much. Smoothing with a brush was great as well while using it.   **This review was collected as part of a promotion.