I am aware of Braun brand since my childhood! all our kitchen appliances are Braun and here is why - great quality, great design, easy to use!
this blender is a beast which will help you with almost any task!
10 speed, you can see the texture and control it, 18 food programs, easy smoothie to go ( with attached smoothie jar), stainless still. 
usually Braun appliances you will use forever! cos its an amazing German quality! 
thank you Braun for being the best for me and my family!