We were frustratingly making our 4th mattress choice of this year. While shopping at our AFB BX, I noticed the purple display mattress and gave it a try. After a bit more research we took the plunge. My first night wasn't magical but I didn't experience head and hip pain and was able to stay the entire night on the same mattress. I am pleased with each subsequent night on the PURPLE PLUS. 4 weeks in and after years of disappointing mattress purchases I am quite pleased with this one. The only problem is that our 3 pets are also content for the entire evening as well!!