I'm so glad I bought this rug! It is exactly as shown on the website. It's white, though not stark white, with dark purple/brown lines. It's so soft and comfortable to walk on, even when you can feel where the lines are woven in. I was also happily surprised when it arrived earlier than expected and to the front door of my apartment (that never happens)! My only complaint would be the brand new smell, though I think that should be somewhat expected.