It's soft! Not quite as soft as I had hoped for; but with that being said, it's like a lot of good quality things in life, you just have to break it in to get to that optimal level of comfortable! The Korth Southwestern Handmade Rug by Foundry Select is a wonderful piece. It's "Hand-made" and of great quality, that is a bit tuff from the first delivery, but it appears to be willing to break in with some foot traffic. Some of the best items I have ever owned have a slight break in period and I feel the same about this wonderful rug. The rug is very colourful and will be something you will not likely encounter at your local big-box store. Wayfair delivered this quickly and professionally.