Not as dark as the picture which is similar comments as other customers, but I have no problem with it and I prefer it to be a little off tone and not pure black, plus it still hides any food spills or debris really well. My husband didn't like it at first but now it is favorite rug in the whole house! I have received so many compliments on this rug from friends as well! It is soft under foot and it sits under our couch and doesn't move. It fits extremely well with my modern beach house vibe. Would definitely recommend, great rug for the price!!