Less than 4 months after purchasing I started to note that the pile was becoming matted and losing it's fluffy appearance. Now just over 12 months (rug has only been used for 8 of those months), it looks like it should be 10yrs old. Completely lost all of it's appearance. It was vacuumed consistently. It was in a nursery where we never wore shoes and had no pets. Looked beautiful on day 1 and never since. In addition since day 1 there were strands of pile that appeared out of nowhere. I would cut them even, never pulling. And still finding more. Waste of money!!!