My family and I use a blender daily whether it's for smoothies, sauces, or the occasional nut butter. For me a blender must be fast and efficient. I really don't want to spend 20 minutes making a smoothie. This Nutribullet blender is awesome. Quick to get up and go and powerful enough to handle the frozen fruits we use for smoothies daily. I love the center opening (with cap) so I can continue to add liquid when needed and there is no mess at all. I also found this blender to be super easy to clean and the suction cups on the bottom are insanely strong l, there's no moving while on. I also really liked the power buttons, they are easy to push and once off it's off there is no dying down. Overall fantastic and would definitely recommend if your in the market for a new blender.