We've had this fireplace for about 2 months, and LOVE it! We opted for the white variation and installed it under a mantle shelf. The fire looks real enough, and the heat it puts out is really nice (though when we have it on the highest heat it trips our breaker).
When installing it, there is a cord cover with an adhesive strip on the back. It totally did not work for our wall, so I had to screw it into the wall to ensure it stayed.