Every Sunday Ironing the clothes is an hour long program. I have used two other brands in the past and Rowenta is a new brand to me. The very first thing I observed is the sleek design and the weight of the iron. It is not too heave but a little heavier the ones I have used in the past. This is a plus because it holds and sets the crease well on the dress pants and shirts making my jobs easier. I do not have to go over the crease multiple number of time.