The KitchenAid Flex Edge beater is wonderful! Great improvement over the metal beater that came with my mixer. The biggest improvement is that it is dishwasher safe! Some people put their metal beater in the dishwasher but I didn’t want mine to oxidize. However, the most significant design advancement is the flex edge itself. The strong rubber scrapes down the bowl on every turn. No more stopping to use a spatula to scrape down and this is designed for the bowl so very effective. Finally, I am impressed that the beater is “open” in the middle. I make a lot of thick cookie doughs and the ingredients tended to get stuck on all of the support bars in the middle of my old beater. This would make a great gift for anyone who uses their KitchenAid mixer often. Of course, it only fits certain models so need to check that first.