I purchased several of these blankets a few weeks ago, for myself and family members. I liked the color selection e.g., gray, maroon, blue, brown. The blankets appeared to be soft and cozy as well. Now, after almost a month, the blankets don't heat up. Even at the highest setting, if they do become warm it's only at a certain part of the blanket, not all over. I really want to take them back. I've seen cheaper blankets, which while not as comfy looking may just do the job. We need blankets that hold heat! I knew it couldn't just be us. Looking at some reviews on this site, I can tell it isn't just our experience with these.