I am very happy with this rug. It really pulls the room together and is very soft. I havent noticed much shedding. The color is a soft white and a very dark brown - comparable to my dark brown leather chair. There is a new rug smell but it isnt overpowering. 

I didnt buy the rug pad because I have so much furniture on it. You will definitely need one if the rug wont be physically held down.

Vacuuming this rug might be a challenge because of the long hairs. My roomba cant vacuum it. I havent used my large vacuum on it yet.

All in all, this rug is a soft, looks good, and is a terrific value. Definitely recommend.