It’s exactly what I was looking for - simple and understated. We have grey walls and ecru/cream upholstered sofas and its a match made in interior design heaven. 
The rug did take over a week to get rid of most creases, theres still a few mild ones which will disappear, I’m sure. 
The color in my pics appears very dark almost charcoal...for some reason the contrast is picking up dark tones...it really is quite light. 
The rug is thin, we bot aN 8x11 rug pad To go under this 9x12 rug and the transformation was noticeable...And it doesn’t shed!
Would definitely recommend.