LOVE, LOVE, LOVE the quality and feel of this rug. I purchased the Ivory 9X12 for our bedroom. My feet are so happy when they hit the ground first thing in the morning. I was seriously not expecting it to be this plush for the money I spent. Other rugs of this quality were going for many times the price. I also ordered the Marco shag in 9X12 for the living room. However, while it's very nice (I gave it 4 stars in my other review) it is not as awesome as this one. The color is a true ivory, it's thick, plush and well made. Get one, your feet will love you for it!