We live on a small hobby farm and have this rug in our entryway.  We track in some pretty nasty stuff from the barn, but the rug cleans up very easily.  It also is the perfect color to hide dirt and dark pet hair!
Also, since it is a no-pile rug, snow melts off quickly so you don't step in wet spots later.
I knew I would like this rug because a trusted friend recommended it to me, but I don't just like the rug, I LOVE it!