LOVE these pillows!  I got one set for a gift for Christmas and went to get another set and they sold out while I was being wishy washy.  When they're in stock BUY THEM!  Perfect blend of soft but firm-ish.  The tassels are soft but not floppy if that makes  sense.  The manufacturer tag is large and annoying so hack it off so it doesn't take away from the look of the pillow.