This is actually a great rug in terms of quality.  It's 100% looped wool, but I expected the background to be brighter.  It's more of a true cream than it is a winter white (as depicted in the photos).  It's a pretty cool pattern but didn't really give my room that WOW factor I was looking for.  PS, this rug is NOT good if you have cats.  The looped weave will get pulled and snagged.