FINALLY: a pillow that lives up to its marketing. I looked at other fancier, more expensive, and even innovatively- designed pillows...and then I discovered "I Am A Side Sleeper" pillow.  
    However, the proof is in the sleeping.  I am sleeping better, and when I do wake up during the night, I fall back asleep sooner, and I no longer wake up with neckpain from a flattened pillow.  
   I am looking forward to testing the pillow's washability, which is another reason I selected this product.
     My wife and I like to travel with our pillows, and we were pleasantly surprised by the carrying case with which each pillow came.  No more leaving pillows behind when we are on the road.
    Last point: I purchased two more last night for our son as a gift!