I chose this coffee grinder because of the wide variety of grinds, modern looks, and the Swiss workmanship. 
BUT.....and there IS a but: if you need to grind enough coffee to make a POT of coffee, this is not the grinder for you. It produces only a relatively small amount of coffee even on the (longest) 20 second setting. This may have something to do with the type of coffee beans I use - Starbucks intensly dark French Roast. The grinder works well for me because I only grind enough coffee for one mug of cofffee at a time. I use a single cup Melitta coffee filter which sits on top of my mug. I am absolutely convinced that this method of brewing coffee produces the best tasting coffee. (Conventional or Keurig type coffee makers just don't get the water hot enough.)