Used this for the first time when my blender couldn't mix a thick batch of tofu, coconut cream, and melted chocolate. Was really pleased that my new Kitchenaid hand mixer easily handled the thick mess and blended it beautifully. I also used it to make a whipped coconut cream topping and it did a great job. The thin beaters proved to be very sturdy and were much easier to clean than the old-style. I like that the cord locks into place on one side or the other depending on where my power outlet happens to be. I'm not a huge fan of where the digital speed control is located. I think I would have preferred that the position of the on/off button be switched with the speed controls. But I'll get used to it. Overall I'm very pleased with this hand mixer which I bought to replace my very old, reliable Oster. [This review was collected as part of a promotion.]