We've had a vitamix for years, and every time I pull it out...it bring me literally no joy. I dreaded it. I dreaded cleaning it. I dreaded the noise. I dread needing to make sure I did the perfect blend pulse combo. Then a friend recommended this one. I bought it within the week and am so I love. We use the blender nearly everyday. It is easy to clean and the smoothies always turn out perfect. Thank you for creating this product! I love it!