We have always used more basic coffee makers but decided to give ourselves a little upgrade. First of all, I am a person that appreciates aesthetics and this is a very nice looking coffee maker compared to anything else we’ve had on our counter. I love the built in coffee grinder. It saves me a step in the preparation process and works nicely. It’s not super loud like some other versions we’ve used in the past. I really love that you can customize the size you’d like to brew and type or strength of said drink. It’s very user friendly and a brewing time can be scheduled which is great for an early riser! Very nice, quality machine.