My daycare kids ages 1yr. to 7yrs. love this items. My own daughter age 2 loves it aswell. It has been a great addition to the daycare. We purchased the tree last year and this year we purchased this snowman and the gingerbread house. The moment they arrived which was in September my children asked to pay with them. They started singing Frosty the snowman and the older children were teaching the younger children shapes, colors, and names of the parts. 

The only thing I would change about this product is possible have more options for accessories (different shaped buttons, more arm options).