A little softer than I expected…. I prefer a more solid memory foam, but if you like lush memory foam then this is your topper. You really sink right into it. It didn’t take long after unwrapping for it to fluff up to its full potential… maybe 20 minutes (if that) I bought it at an enormous discount and would not pay full asking price for it. It’s worth what I paid but originally sells for almost 4x that. Well worth it at a discount, however.