It came in a beautiful box and wrapped in a white tissue paper inside.  I would rate their packaging 10 out 10.  Very nicely done!   I got a fitted & flat sheet set and 2 pillow cases.  They felt really nice in my hands, and I could definitely tell the difference between this product and other lower TC sheets I have.  It is white (not off white) which I love because I can bleach wash them. It's got all the modern sheet sets have - fitted sheet has deep pockets, top/bottom labels. wide elastic band, etc.  Stitching seems to be a decent quality.  Overall, I am enjoying this product so far.