Pros—Easy enough to put together (defiantly need 2 people with some muscle). The colors are fun. The remote is simple. It’s big. It’s a clean, modern design. So far it seems like it’s good quality. 
Cons—It’s so freaking expensive and not worth the price. The flames do not look real. I wired this at 220V and it barely provides heat. There is no real frame around it so it looks a little cheap while being painfully expensive. 
I got sucked in by the reviews (which I now question the authenticity of) and regret spending so much money on this fireplace. I think you could get something comparable in size and looks for much less money.