Competitive with some of the best mattresses on the market per consumer reports. My wife and I like it a lot.
It’s sort of firm-ish with a bit of plushness.
There are no pressure points and it is comfy.
This was less than 500 in King size delivered.
I found the complete Consumer Reports ratings on the avocado mattress site, that mattress was a bit better but 2,000 or so.