Bought the 12” Cloud memory foam mattress. It’s a great mattress, but should be labeled as a FIRM mattress.
There is no give when you sit/lay down. You do meld into it as you lie, and it’s very supportive, but still very firm. If firm is what you are looking for, you will be happy. If you are looking for plush, look elsewhere.
Note - The 12” is supposed to the most plush.