Ordered this rug because I am currently enamored with the Scandinavian look and thought it was a good representation of the neutral color scheme this look favors.  Plus the price was right.  I gave 4 stars because it still has a bit of a new carpet smell after at least a week, but other than that it's a nice rug--seems to be well-made and is soft under foot.  The colors are muted, giving it a hazy quality which I find attractively unobtrusive.  It does need a rug pad (I have on a wood floor).  For a machine-made rug, I would say it has the look and feel of an expensive patterned carpet.