I really wanted to like this rug, but what I received looks much more "rustic" than what is pictured. In fact, I suspect it's a different product altogether (although it looks very similar to the photos, so maybe it's just a different supplier or they rebranded).  I bought two of the small 2'x3' rugs, and the rugs I received were labeled "SAFAVIEH" SKU# NF181D -- No reference to "Grassmere" or "Laurel Foundry" or SKU# LRFY5222 anywhere on the labels.  As far as the look of the rugs is concerned, the diamond pattern is a lot larger than the scale of the photos would suggest. The weave is also a bit loose and bulky, and the short ends are folded over and sewn with approx. 1.5 inches of overlap.  This overlap prevents the rug from laying flat enough to fit under a typical door, which made it unusable for my purposes.  Like another customer, I didn't even take the second one out the wrapper and will be returning both.