Basic standard fridge with no fancy features.  Nothing surprising or innovative, just practical design with efficient use of space.  Nothing is wrong with it if looking for this type of unit. 

That said there are so many new, innovative features and options on the market today.  None of which are implemented on this unit. 

As such, list price seems too high as compared to other brands.  I would see this as an entry point product, priced accordingly. Even promo price might need adjusting lower.