I was a little leery about buying what seemed to be a cheap mattress in a box.  You would never know it.  It is very comfortable, and the "ticking' on top - the mattress topping is almost as nice as a pillow top.  It is soft and fluffy, yet supportive.  My only regret is I had purchased serta mattresses for my queen and King - this is as comfortable and about 1/5 the price.

Also no new mattress in a box smell at all.  Can hardly wait to see how much more comfortable it is when it has had a few days to fully fluff.