This rug is an absolute stunner! It is on the creamy side, just so slightly pink (rather than yellow) which I adore. I purchased the 11'x15' for my living room. There is zero shedding, and the pile is luxe. It is not a highly dense shag carpet but the density is more than enough to feel plush on bare feet. The materials are gorgeous, some shinier pieces, some fluffier pieces, overall a great mixture!