I've been looking for a simple off white or cream rug but everything I'd been looking at the reviews say it was darker than pictured. After seeing this "white" rug and reading reviews with the same remarks I ordered it hoping it would be the off white I was looking for and it was exactly that. If you're looking for white, this isnt it. If you're looking for off white/cream then this is your rug. Goes beautifully with my royal blue couch and brown cowhide ottoman.