My dog LOVES this!!!  He couldn't wait for me to get it out of the box and let it expand.  He was on it right away.  He goes to it for his naps and feels right at home in it.  He does try to dig on the cover and lick it, but so far, it's holding up (after 8 months).  Great purchase.  Got it to match new blue velvet couch.  And yes, he is actually asleep with his towel in this photo.