I really like this blowdryer! I love that there is a high amount of power and that the heat is effective but not so high as to cause excessive heat damage. Also, the dryer does not overheat and leaves the barrel cool after use making it safe and easy to handle and store. I thought the dryer (and the dual ionic technology) made my hair so incredibly soft & noticeably less frizzy. The design is very sleek and convenient, with a long and thin handle and a beautiful color! This blowdryer is wonderful and I would definitely recommend it!