Our firm mattress is just what we wanted and needed. It is so comfortable we sleep like babies. Because I did not know any better, I just pulled off the "Protect your purchase" tags and caused two little holes in the mattress cover. You need to include some kind of warning NOT to pull off the tags, but to carefully cut them off with scissors. I sure I'm not the only idiot consumer out there. Brand new mattress, two little holes...I'm not happy!