This Is as real as a review is about to get. 

The photo I’ve included is literally 10 minutes after I opened the box and let it in inflate. I was just to excited. This is my first mattress purchase ever. Yes. I was nervous bc I seen other reviews on other mattresses in a box. Saying they don’t inflate properly but this right here isn’t that! I am a side sleeper and this feels like MF BUTTER !!! It’s like a fluffy pillow yet supportive to my body. I’m a thick girl so I feel this is thick girl approved! It doesn’t sink in like you think. I’m guessing you can can it conforms to your body  Chile idk but this is sooo niceee and perfect. So if you like super soft this is it! Also when you move it doesn’t take long to come back into place so it’s not a sinking hole type mattress. I will write another review once I’ve set everything up and slept on it.