Poor quality for the price. If this was $50 it would be a good buy, but for over $200 it's certainly not worth it. 

I got the white model, and the shelves themselves were more of a light grey, the posts were white, and the lampshade was cream/yellow. (The colour difference is less obvious on camera, but very apparent to the eye). The lampshade also had metal brackets inside that were clearly visable when the lamp was on.

It goes together fairly easily, but doesn't feel very substantial when constructed. While several reviews have mentioned that the cord just runs down the side of the shelf structure in plain sight, it is also worth mentioning that the light fixture is held on with a large metal fly nut that is easy to see from many angles.