We have dark espresso wood with taupe walls so we wanted something that added color in our Master bedroom. 
Saw this rug, read the reviews and it is exactly like the picture. We got the 7x10 and its very soft. Added that pop of color into the room. We even have light grey curtains with a white duvet cover on the bed and the rug picks up on the grey curtains and the white doesn't throw things off due to the grey/taupe in the rug. 
Just to give you an idea of the bed, its different color wood planks. It now looks like a beautiful fall picture in a magazine with the rug! : ) Great purchase and we're so happy with how the room turned out. 

Pros: soft, colorful, you can have the cool side show first or the warm side show first. 
Cons: Really nothing!