The rug is slightly more of a blue purple than a red one.  The pile is not very dense, so I would guess that it could wear out relatively quickly, but I can't say for sure since I  couldn't use mine.  It had a thread near the binding that pulled.....and pulled.  So I had to donate mine.  But, true to Wayfair's customer service standards, they credited my account.  It also was a great value for a 13x18 rug.  There is no reason to think that because mine had a flaw they all will.  Nobody else reported the problem I had, so it was probably a  fluke.