I love the look of this rug. The non-fringe edge curled and frayed immediately until I taped it down with rug tape. The high pile makes it it very difficult to vacuum and there is constantly crumbs hiding in it. The pile also mats easily and there is nothing in the care instructions to deal with that. The rug is very soft and fluffy to begin with but it’s very soon matted. Invest in a thick rug pad.