It's hard to believe that a blender could genuinely be quiet, but for all the blenders I've used before, it legitimately doesn't make much noise. I've had a Vitamix before and yes, they're very powerful and can crush phones, but if you just need a basic blender to do regular person things, this product is great. It doesn't hurt that it looks sleek and modern too. [This review was collected as part of a promotion.]