I’m not sure of the exact price but it was well over $70.00 when I first opened it I was disappointed with the product, I paid way to much for this item, I could probably find a similar clock at Ross or Big lots, it’s made from compressed card board with a paper decal pressed over it. I’m not big on on returning items. The color is true to the barn red I was looking for and on my wall it doesn’t look bad. So I kept it. also I set the time w new batteries and it has stopped working