Folks, its a Turkish towel. You MUST soak these towels in cold water before ever using it and then wash the towel before using it.When you wash, wash regular, not hot and if you dry, do NOT add softener or dryer sheets. This will diminish the ability of the fibers to dry your little wet body like they were designed to do! This towel performs just as it should. It seems very thin, but it will dry your little wet body extremely well . The colors did not fade. I like it.