I have burned through so many blenders. It doesn't matter how much that it's touted as being a powerful appliance, it always dies quickly. This Ninja Professional Plus is a strong workhorse. It easily powers through ice. It blends my frozen fruit for smoothies with no problems. My favorite salsa recipe is a breeze.  I have used it almost everyday for the past month and it performed with excellence every time. It has a sturdy base and clean up is quite easy. I am VERY happy with this blender.