Great blender but it's very noisy. I do understand that powerful motor that it has produces noise, that's all OK, but maybe having a slightly less powerful motor (or some additional engineering?) would be better if the thing didn't produce so much noise. Luckily, I turn it on and the leave the kitchen while it's doing the thing. But the fact I can't be in the kitchen while it's blending is rather telling. Telling in both ways -  it's super powerful and does the job amazingly, but also, it's super loud.