This bed is not too firm and not too soft. It comes "shrinked wrapped" in what looks like a large, zippered laundry bag. So it's easy to get to whatever room you're planning on putting it. Be prepared for a sudden expansion when you cut through the plastic wrapping (there are several layers). Most of the expansion happens within a few minutes but it may take several hours to reach completion. Spending the extra money on this bed was worth it. Very happy.