This rug is EXACTLY what I was looking for. I was a little worried it would be TOO white, but it's just barely off-white - perfect. And looks beautiful against my dark wood floors. It is fluffy and soft, just shiny enough, and when I ran a light vacuum over it it fluffed up even more. The paperwork says the rug is not tufted so it wouldn't be possible for it to shed, and that any fuzz that's coming off of it is from cuttings during the manufacturing process. This is why I vacuumed it (on the LIGHTEST setting), to get any of that extra stuff up - there were a few little puffy pieces that floated around after it was removed from the box. Haven't seen anything since the vacuuming, so we'll see how it goes. Still worth it though - it's SO pretty :)