The feel and look of this rug is exactly what I was hoping for! Soft feel and a contemporary style. The only reason I didn't give it five stars is because I ordered the 8' x 10' size and they sent me two 5' x 8' rugs sewn together. The seam running down the middle was very obvious at first, but after some vigorous fluffing, it's not that noticeable now. Also, putting a rug pad underneath helps to disguise the feel of the slight hump in the middle when you walk over it. I still wish they would have sent me one solid piece, but I haven't found another faux fur rug of this quality save for the one flaw. If you buy one of the smaller sizes, I'm sure you'll be happy with your purchase.