Perfect pillow for side and back sleepers. Standing at 6' and 185 lbs, and having tried a 2.0 based on the pillow test, the 3.0 turned out to be a better fit for me. It's also loftier than the 2.0.
The cooling and breathable materials on this pillow feels very different, almost perfect balance, and sets itself way apart from say, the Impulse 2.0