This hairdryer is absolutely amazing and by far the best one that I have owned!It is comfortable to use, lightweight, the control buttons are placed perfectly as to where you don't change the settings accidentally.The drying time for shoulder length hair was cut in half. It took me approximately 10 minutes tops on its highest setting. No frizz and thorough drying to the scalp. It is not too noisy which is a plus!It comes with a diffuser as well.The Italian design and craftsmanship is so sleek and stunning! I love it so much! I would highly recommend this dryer it is an upgrade!