I love the feel of these pillows. I thought at first they were too firm because I like softer pillows, but once you lay your head on them they flatten out some to make it more comfortable. Once you lift your head up, it pops back up into shape. It is a well made pillow that has not come close to going flat like many pillows I've had in the past. It also seems to keep me cool at night. I've gotten much better sleep with these pillows.