Positives: 
1. Assembly was simple. All the pieces were included and fit together easily. 
2. The look is generally what I expected based on the marketing/photos.
3. Powder coat on the metal work looks good.
Things to know:
1. The shelves look like thick/solid planks in the pictures. In reality they are solid wood, however, they are thinner than they appear with a trim board around the edges to give it the thicker plank look.
2. The shelf finish is thin probably not more than 1 or 2 coats. 
3. The shelf wood is very soft. If you intend to frequently move things on/off the shelf, particularly if hard items like metal, anticipate scratches.