Great for brewing up a big batch of coffee in the morning that stays nice and hot until you're ready to enjoy. It's easy to adjust the strength, program automatic start times so you wake up to a fresh cup bright and early, and drip-free when pouring or unloading spent grounds. It's great for a family, host, or someone who just drinks coffee like water, like myself. Auto shut off means it won't scorch at the bottom if you forget about it (mea culpa) especially since it percolates so quickly. It looks good on the counter as an added bonus, and don't take up too much space, considering the sheer volume of liquid it can hold. Cheers!