Shades of gray, white, and cream. Depending on the light, sometimes has an off white/beige undertone. (In the pic, near the natural light it looks white but on the other side it has some beige-ish tones.) 7/10 on the softness- I expected it to be pretty rough but was happily surprised. It’s thin but that worked for me since it’s under the kitchen table. There was a chemical smell that dissipated in a few hours. I have no concerns about the wrinkles as they are almost gone. It’s laying pretty straight. Happy with purchase.