I love this rug! Its super soft and plush but not too shaggy. It is white as described. The black pattern sort of fades into a charcoal color in certain areas. This gives it nice dimension and keeps it geometric without being too linear. I used Scotchguard on it before I put it down. My sweet old dog got it a little dirty and it came right out with some stain remover. Such a great price for a great rug!