After reading the other reviews, I took a chance and ordered this rug in size 8x10 for my formal dining room. This was my first online rug purchase and I was nervous, but the other reviews helped ease my mind. My rug looks exactly like the photo and is very soft. The pile stands up well and you don't see footprint indentations when you walk on it. This purchase went so well that I plan to order an Allmodern area rug for my Livingroom in the near future.