I really want to give this rug 5 stars for all the reasons others have stated.  I had no issues with the color, nor flattening the rug. Received many compliments.  But it does shed (and pill) quite a lot and not just when it’s new.  We’ve had it for almost a year and it nearly fills up or vacuum cleaner every time we vacuum it.  Still, Id probably buy another one. In the grand scheme of things it’s not a huge issue.  But does seem unusual for a high quality wool rug.