Looks exactly as pictured. Extremely soft. So soft that our 4yr old spent half an hour sliding his forehead across it back and forth while on his hands and knees. Rug unrolled flat without creases and doesn’t have any kind of smell. Super happy with it!

One thing to note is that the pile changes color drastically (DRASTICALLY) depending on which way it is rubbed. We thought the rug was poorly made at first bc one end was about 5 shades lighter than the other. After a few minutes of rubbing it back and forth it all looks great and as expected. Would def buy this brand again.