First of all, this coffee maker looks nice.  I have it on a small tray so that I can slide it out to brew and slide it back under my cupboard when I am not using it. It takes about 7-8 minutes to brew a full pot.  That is fast compared to my old coffee maker.  Even though it brews fast, I still love that it has a timer feature.  Love getting up in the morning to hot coffee.  It brews hot and keeps it hot for over an hour.  I like the  countdown timer for how long it has been sitting there after brewing (up to an hour).  I find that helpful.  Another thing I noticed is that it doesn't beep and I appreciate that.  
I like the simple display.  It looks nice, is easy to use and brews hot coffee on a timer. I am happy with it. [This review was collected as part of a promotion.]