My friend recently got a new home so I got this for them as a house-warming gift (literally!) The flame looks great and it really does a great job of making the living room pleasant to hang out in. Heating capability is pretty good. We haven't used it to full strength, but it does a good job of adding warmth to their living room. I wouldn't necessarily suggest buying it to replace your regular heating system. It's more for adding accent to the room

Pros: The unit is much bigger than you realize from the pictures. I guess this can go either pro or can, depending if you want a big unit or not