We're a few weeks in and it's still very VERY firm! We were real hoping for a soft, plush, relaxing experience. Unfortunately, it's literally no softer than laying on our carpet. I don't know why you didn't just use the same material as you use in your commercials. My wife asks me every day if I'm ready to send it back yet. I keep reminding her that your paperwork assures us that it will get softer as it breaks in. I'm starting to wonder when that will happen too.