I’ve never had a jute rug before so I wasn’t sure what to expect. I’m happy to say it is soft just as other reviewers have said. I’ve only had it down for a few weeks but, so far, I really love it. A bit nervous as we have 2 dogs who love to wrestle. Hoping this will hold up ok. I like the fact that the color hides a lot as I don’t have time to vacuum every day. I purchased the 8 foot round. Perfect for my space.