If chocolate were this color, I would never touch it.  Color in picture tends to be darker brown (puky brown)  and the gold pattern is a pukey tan.  When we unrolled it, I decided to vacuum it to get factrory dust off, and to my surprise, the carpet ended up in my vacuum!  I have never had a wool rug so pathetic!  Waste of money!  Won't be buying anything more from Wayfair.  Positive...they delivered date due.  That was impressive.  Guess I'll be stuck with this sickly medium brown for 30 years.  I can't afford to send it back.  Aslo, on their front page:  Free shipping with an order of $49.00!  So how do I get billed $111.00 shipping?   Not sure I like this company's products.  Good luck!   Photo includes 1st vacuuming to remove factory dust/dirt (top left), and the results of second day vacuuming (bottom right).  At this rate, am I even going to have a carpet in 1 year?  Bad deal!  Not happy!  Never order online again for something like this.  $700 wasted