I looked at this rug every day for a couple of months before finally getting it for my home office area -- the 7 x 9 one -- and it just makes the whole area. It's different from the usual wool rug or the usual polyester rug. It doesn't look hand-hooked or anything. It looks like it's made of cotton (although it's not) and the pattern looks more like a photograph than detailed stitching. But it is perfect for an area that needs color -- especially if you like blue and red together, like I do -- and an area that needs softening, yet gets a lot of traffic. I'm very pleased with this rug and so glad I bought it.