It looks just like the picture, yay! Beautiful and vibrant, goes so well with my other rug from Wayfair, the lilac Viv+Rae Ariel shag.  It's not very thick, nor plush, but it is still soft. I chose it for the purple shades but I also love the tiny bits of pink and blue, they really blend nicely and pop in a room with other colors. I'm thinking of getting it again in a runner size.